“Michael Pollan likens consumer choices to pulling single threads out of a garment.” Jane Goodall

“Michael Pollan likens consumer choices to pulling single threads out of a garment. We pull a thread from the garment when we refuse to purchase eggs or meat from birds who were raised in confinement, whose beaks were clipped so they could never once taste their natural diet of worms and insects. We pull out a thread when we refuse to bring home a hormone-fattened turkey for Thanksgiving dinner. We pull a thread when we refuse to buy meat or dairy products from cows who were never allowed to chew grass, or breathe fresh air, or feel the warm sun on their backs.”

Is Greenwashing Marketing as Usual or a Growing Concern?

Is greenwashing marketing as usual or a growing concern? First we need to ensure that we understand what it is. Merriam Webster defines it as “the act of misleading customers and potential customers into believing that a product or service is environmentally friendly.” Wikipedia defines it as “‘green sheen’, a …

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